Hop and Run Squad
Hop and Run Squad is a West Hartford, CT-based social running group for people who like their miles with a side of good company (and a cold beer at the finish). They run together, end at a local brewery, and stick around to hang out, meet new people, and enjoy the reward they earned. Whether you’re there for the pace, the pint, or the people, you’re welcome in the squad
The Challenge
Running clubs can feel intimidating, competitive, or overly focused on pace and performance. Hop and Run Squad offers something different: a social experience where the run is only part of the reward.
The Objective
Increase membership among West Hartford adults who are motivated by good company and a cold beer as much as a good workout, and grow membership by positioning Hop and Run Squad as the running club for them.
The Work
